Financial Copywriting for the Financial Services Industry

Financial CopywritingIn a highly commoditized market, brands and financial institutions are effectively looking for Financial Copywriting and Financial Content Marketing to create new opportunities for growth and retention. For this reason, financial services are turning to Financial Copywriters for content marketing strategies that are not only anticipated, but truly make a connection with customers and prospects.

Unfortunately, most online content in the financial industry just fills space and doesn’t engage the reader or accomplish its communication goal. In an industry where it often takes multiple touches before a prospect makes a purchase, every interaction with consumers must be looked upon as an opportunity.

Research indicates that when it comes to buying financial products and services:

  • 80% of business decision makers prefer to get company information in a series of articles verses an advertisement
  • 70% say content marketing makes them feel their financial institution/agent cares about them
  • 60% indicate that receiving company content helps them make better product decisions.

The Financial Services Industry Faces Tough Challenges

Wrestling with an effective content strategy forces financial marketers to face some critical issues.

For example:

Do you really have a value proposition that consumers will care about?

Can you identify your competitive differentiators?

What can you do to better engage your customers and get them to buy from you?

The reality is that products and services offered by most financial services companies are so similar, that answering these questions can be difficult.

Fortunately, the financial services industry is beginning to adapt to the omni channel environment with innovative approaches to content, value propositions, and competitive positioning.

The best way to achieve your goals is to use an experienced Content Marketing & Financial Copywriting Professional.

At KMC Communications we offer:

  • Financial Copywriting for Retail & Investment Banks/Credit Unions
  • Financial Copywriting for Global Financial Marketing Firms
  • Financial Copywriting for Financial Technology Companies
  • Financial Copywriting for Brokerage & Investment Companies
  • Financial Copywriting for Independent Financial Planners & Advisors
  • Financial Copywriting for Corporate Finance Companies