A recent Celent study revealed an industry-wide effort to improve focus on innovation in financial service innovation.  Participants consisted of executives, senior management and mid-level employees from insurers , banks , credit unions , and other financial services companies.

Here is a link to the full article:

http://www.insurancetech.com/management-strategies/the-challenge-of-defining-financial-serv/240165464?cid=nl_it_daily&elq=6dc1a979211247fabd23c7206583c0c5