Professional Insurance Copywriting & Financial Copywriting Services – Houston Texas
Insurance Copywriter
Any good insurance copywriter can deliver basic communication services. What I offer is written copy that’s based on decades of in-depth experience in the insurance and financial industries.
Financial Copywriter
One of the challenges facing the financial service industry is creating content that stands out in a media saturated world. I can help you create great copy that engages clients and prospects.
View the Houston Texas KMC Portfolio
The insurance copywriting & financial copywriting capabilities we bring to our customers in Houston Texas aren’t confined by geography or in-house limitations. Let our global network of specialized experts bring a world of creative perspective and proven industry experience directly to you. It’s this technology that provides the freedom to collaborate and interact with our clients in Houston Texas.
So, how can we help you in Houston Texas today?
#1 SALES COMMUNICATIONS:
We help our Houston Texas clients sell more.
- Case Studies
Case studies are essentially product success stories, written in an editorial style similar to what you would find in a business or trade magazine. It’s a “customer meets product” story, and makes your company look like a knight in shining armor.
- Sell Sheets
A Sell sheet is a one-page, powerful little sales tool similar to a brochure, but narrowly focused on a specific product. Got a new product or idea? Consider a sell sheet!
- Testimonials
More businesses are discovering how powerful a strong testimonial can be. Use them in advertising, brochures, on your website, and in case studies.
There’s nothing more powerful than word of mouth!
#2 CUSTOMER COMMUNICATIONS:
We create materials for our Houston Texas clients to help them Keep customers for life.
- Newsletters
Newsletters can be in print or online. Customers that receive free newsletter communications about your products and services are more likely to keep coming back. Don’t be writing new business just to have it do a disappearing act later.
- Product Information
Product information comes in many different forms, including: User manuals, welcome letters, instructions, etc. The main objective is to explain all the details.
- Online Customer Communities
Keeping in touch with the online world of social media can be a time-consuming task, but a necessary one. Good online communications include: forums, online support help from experts, informative articles, blogs, downloadable white papers, and much more.
#3 MARKETING COMMUNICATIONS:
We give our Houston Texas clients something to talk about.
- White Papers
White papers are used extensively by business-to-business companies to enhance credibility, boost a sales presentation, get yourself known in a niche market, as well as a powerful and comprehensive handout at a trade show. White papers explain and educate and becoming one of the most powerful sales tools today in B2B marketing. Don’t be missing this boat to increase business opportunities, reduce attrition, and build brand loyalty.
- Content For Corporate Brochures
While a sales brochure helps to sell a specific product or service, a corporate brochure focuses on promoting the company itself-its history, management, capabilities, innovations, and ideals-in addition to its current lineup of products and services.
#4 PUBLIC RELATIONS:
Getting the `Buzz’ out in Houston Texas
- Press & News Releases
Fast, easy online press releases.
- Articles
Articles written for publication and trade journals employ a high readership than most marketing pieces. It puts your company, product or service right in front of the prospect, in a more reader-friendly format than let’s say a typical sales brochure, targeting your particular niche. If you’re not using articles to reach prospects, you’re missing out on potential sales opportunities.
When it comes to hiring an insurance or financial copywriter,
experience really does matter.
I’m not just any insurance and financial copywriter. I’m a fully licensed P&C and L&H insurance agent. I understand your customers, products and services because I’ve made my living in these industries. Along with actuarial expertise, I’ve worked in areas such as claims, underwriting, investment and retirement planning.
What Makes Me Different?
Kathryn Messer
As a former independent agency owner, certified financial planner and insurance broker, I bring over 25-years of insurance and financial industry experience to the table, earning my CIC, CPCU, CFP, and LUTCF designations along the way.
With a working knowledge of insurance & financial processes, regulatory complexities, marketing and sales experience–there’s no learning curve.
Certified SEO Copywriter
The only industry-endorsed online training that certifies copywriters in SEO copywriting best practices.
